catalog View enables manufacturers to convert product data for individual products that has been prepared in data View into a catalogue structure with categories. The resulting catalogue can be incorporated into a manufacturer's website and displayed accordingly. When manufacturers update or add to their product data or when they add new products, the display on the website is adjusted – in real time. In this way, manufacturers can ensure that retailers and end customers can always locate the latest information with a minimum of effort. If catalog View is used in combination with retail Connect, manufacturers can accompany end customers along the entire customer journey. End customers can find information on the manufacturer’s website and select the products they require from there. They are then directed to the retailer’s online shop or physical POS, where they can complete the purchase.
„Presenting our entire product range on the website usually involves a great deal of cost and effort using a CMS or shop system. With nexmart catalog View, we were able to do this extremely easily. We could simply use the existing data interfaces with nexmart, which also completely provided the online product catalogue.“
Andreas HettichHead of Marketing & Product Management at HECO-Schrauben GmbH & Co. KG
„nexmart catalog View offers us a simple search engine optimised way to integrate our entire product catalogue on our website. In conjunction with data View it gives us a standardised, clean product presentation across our web pages and our retailers’ websites. Data handling is quick and easy, so we can keep our product offer up-to-date across all channels.“
Susi LutzHead of Marketing at Schneider Druckluft GmbH
No, a PIM system is not essential. nexmart can create an eBusiness-compatible catalogue from your existing, structured data (Excel, CSV etc.) and integrate this into your website. All you then need to do is to keep the flat files up to date.
Yes. This increases your coverage and boosts your visibility.
Yes, that is possible. This is done using various filters or by selecting a particular product criterion.