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Digitalization has led to a huge increase in customer expectations. They can now browse for products all around the world and select the offer that’s best for themselves. And, as well as the actual product and price, excellent interaction with the company is becoming increasingly important, too. At the same time, new opportunities are opening up for sales – field sales in particular. Grasping these opportunities won’t just meet customer needs, it will also improve efficiency, effectiveness and ultimately increase sales.

In this e-book we explain how field sales are adjusting to meet customer expectations and how they can benefit from digitalization.


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