With retail Connect, manufacturers can integrate their retailers into their own websites, thereby ensuring a seamless customer journey. In practice, this means that most end customers begin to gather information about a product on the manufacturer's website. If that manufacturer doesn’t offer direct online sales, the customer will have to procure the product via a retailer. With retail Connect, the manufacturer’s website shows which retailers currently have a specific product in stock – either in an online shop or in a physical store location that is closest to the customer. The customer can click to select their preferred retailer and can then choose to purchase the product in the retailer’s online shop – a shopping basket can also be filled on the manufacturer’s website and transferred in full to the retailer’s shop. Alternatively, the customer can choose to reserve the product at the physical point of sale, view it there, in person, or receive advice and complete the purchase.
„By using retail Connect, we offer our customers an uninterrupted customer journey while also being able to involve all of our retailers and support them in their sales.“
Michael HäckeOnline-Marketing Team Leader at Pferd
„When customers can rest assured that the product they want is actually available, this results in high levels of satisfaction. This reliability is precisely what the integrated drop shipping function provides.“
Anita MüllerHead of Communication at PB Swiss Tools
„A great deal of consultation is required in relation to our premium products. To offer our end customers the best possible advice and enable them to make purchases directly on our website, we use retail Connect. This covers all aspects of the customer journey – from our website to our retailers' online shops through to specialist retail stores. As a result, end customers receive the best advice and can quickly and easily place orders at any time.“
Roman GorovoyManaging Director at Electrostar GmbH / starmix
„We are a family company manufacturing baby toys with a high cuddle factor, which are loved by children and parents alike. Our customers can find our current product range on our website. We want to allow them to order our products online, without having to set up a separate shop. And that’s exactly what we were able to do with retail Connect from nexmart. We incorporated our retailers into the Fehn website, so that customers can now go directly from our website to our partners’ online shops and order our products there.“
Arnold FehnManaging Director at Fehn GmbH & Co. KG
Andreas Diez is looking for a new barbecue. His online research takes him straight to the manufacturer’s website. The clever bit: on clicking the ‘Buy’ button on the manufacturer’s website, he is sent straight to the retailers. It couldn’t be simpler or more convenient. Andreas can then decide whether to buy his new barbecue in the online shop or at a specialist retailer near him. Both the manufacturer and the retailer increase their sales revenue, retailers are supported and the convenient purchasing processes ensure satisfied customers who will happily return in the future.
Each participating retailer is charged an operating fee for using retail Connect. In this context, it does not matter how many manufacturers a retailer is connected to in total.
As a manufacturer, you should approach your retailers in advance with the general information (retail Connect documentation) and notify them about the technical requirements. The actual technical implementation will then be conducted by nexmart in cooperation with the retailer.
The graphical implementation and technical integration are the responsibility of you or your online/IT service provider. nexmart will provide the interface and all the necessary data and information.
As a manufacturer, you will receive an analysis of the use of retail Connect on your website. You can therefore track which retailer lists are queried for which products and which retailers have been selected for purchases.