retail Connect – your eBusiness connector

About retail Connect

With retail Connect, manufacturers can integrate their retailers into their own websites, thereby ensuring a seamless customer journey. In practice, this means that most end customers begin to gather information about a product on the manufacturer's website. If that manufacturer doesn’t offer direct online sales, the customer will have to procure the product via a retailer. With retail Connect, the manufacturer’s website shows which retailers currently has the product in stock – either in an online shop or in a physical point of sale close to the customer. The customer can click to select their preferred retailer and can then choose to purchase the product in the retailer’s online shop – a shopping basket can also be filled on the manufacturer’s website and transferred in full to the retailer’s shop. Alternatively, the customer can choose to reserve the product at the physical point of sale, view it there, in person, or receive advice and complete the purchase.

retail Connect enables you to speed up your customers’ purchase decisions, thereby increasing your conversion rates and generating more sales revenue. This is because you direct prospective customers straight from your website to your retailers.

Customers can choose whether to order the products in a nearby store or directly from your retailer’s online shop.
Customers can purchase their desired products immediately – without arduous Google searches or having to switch to another website.

You ensure an uninterrupted customer journey.

From the product research on your website to the purchase from your retailers, you accompany your customers through every step of the purchase decision.

You can manage your sales channels in a targeted manner.

retail Connect gives you greater sales flexibility. You tap into an additional online sales channel and decide which retailers are connected there.

Up-to-date and reliable information about product availability increases customer satisfaction.

The integrated drop shipping function gives your customers reliable information about the availability of a product. As such, your retailers do not necessarily have to keep products in stock. This is because products can not only be collected from or delivered by retailers but also delivered by the manufacturer. This improves your customers’ trust in you and increases their satisfaction.

You offer a convenient mobile shopping experience due to the shop view being optimised for mobile devices.

The mobile-friendly function gives you the choice: shops that have been optimised for mobile devices are either labelled as such in the list of all shops or only shops that have been optimised for mobile devices are displayed. The user-friendly, responsive design improves the shopping experience for your mobile customers and increases their satisfaction.

You can comprehensively analyse buyer behaviour and use the results to derive expedient sales activities.

retail Connect can be used with Google Analytics. Based on the data collated, for example the determination of the conversion rate, you can optimise your sales strategy in a targeted manner and generate additional sales revenue.

You reduce your IT team’s workload.

The connected nexmart interface gives you access to up-to-date availability information at all times. This furthermore processes all of your orders so you do not need to implement your own interfaces or processes.

By using retail Connect in combination with data View, you guarantee up-to-date and accurate product information at all times.

Both the high quality and up-to-date nature of the data provided ensure a professional image on the market, promote sales and generate more revenue.

With retail Connect, potential customers come straight to you from the manufacturer’s website. This increases the conversion rate – and naturally your sales revenue.

Customers can choose whether to order the products in a store or directly from your online shop.

You increase your visibility and benefit from additional traffic.

You gain an additional sales channel and therefore visibility with potential customers. The traffic to your website and stores increases and you have more opportunity to make additional sales.

Your store is promoted.

retail Connect supports sales through you as a retailer – including product collections from your store via the “Click & Collect” function.

Up-to-date and reliable information about product availability increases customer satisfaction.

The integrated drop shipping function gives your customers reliable information about the availability of a product. As a retailer, this means that you do not necessarily have to keep products in stock. This is because they can not only be collected from or delivered by you but also delivered by the manufacturer. This improves your customers’ trust in you and increases their satisfaction.

You can offer a convenient mobile shopping experience due to the shop view being optimised for mobile devices – while also gaining a genuine competitive advantage.

If your shop is optimised for mobile devices, it is listed by the manufacturer. Your customers benefit from a user-friendly, responsive design – and you from a decisive competitive advantage.

If retail Connect is used in combination with data View, you guarantee up-to-date and accurate product information at all times.

Both the high quality and up-to-date nature of the data provided ensure a professional image on the market, promote sales and generate more revenue.

How retail Connect works

„By using retail Connect, we offer our customers an uninterrupted customer journey while also being able to involve all of our retailers and support them in their sales.“

Michael HäckeOnline-Marketing Team Leader at Pferd

„When customers can rest assured that the product they want is actually available, this results in high levels of satisfaction. This reliability is precisely what the integrated drop shipping function provides.“

Anita MüllerHead of Communication at PB Swiss Tools

„A great deal of consultation is required in relation to our premium products. To offer our end customers the best possible advice and enable them to make purchases directly on our website, we use retail Connect. This covers all aspects of the customer journey – from our website to our retailers' online shops through to specialist retail stores. As a result, end customers receive the best advice and can quickly and easily place orders at any time.“

Roman GorovoyManaging Director at Electrostar GmbH / starmix

„We are a family company manufacturing baby toys with a high cuddle factor, which are loved by children and parents alike. Our customers can find our current product range on our website. We want to allow them to order our products online, without having to set up a separate shop. And that’s exactly what we were able to do with retail Connect from nexmart. We incorporated our retailers into the Fehn website, so that customers can now go directly from our website to our partners’ online shops and order our products there.“

Arnold FehnManaging Director at Fehn GmbH & Co. KG

retail Connect in practice

Andreas Diez is looking for a new barbecue. His online research takes him straight to the manufacturer’s website. The clever bit: on clicking the ‘Buy’ button on the manufacturer’s website, he is sent straight to the retailers. It couldn’t be simpler or more convenient. Andreas can then decide whether to buy his new barbecue in the online shop or at a specialist retailer near him. Both the manufacturer and the retailer increase their sales revenue, retailers are supported and the convenient purchasing processes ensure satisfied customers who will happily return in the future.

FAQ

Will the retailers also incur costs when implementing retail Connect?

No, it is free for retailers to set up retail Connect.

Who contacts the retailers when retail Connect is implemented and discusses the details with them?

As a manufacturer, you should approach your retailers in advance with the general information (retail Connect documentation) and notify them about the technical requirements. The actual technical implementation will then be conducted by nexmart in cooperation with the retailer.

Who is responsible for the graphical implementation and technical integration into my website?

The graphical implementation and technical integration are the responsibility of you or your online/IT service provider. nexmart will provide the interface and all the necessary data and information.

Is there an analytics function? What can be analysed?

As a manufacturer, you will receive an analysis of the use of retail Connect on your website. You can therefore track which retailer lists are queried for which products and which retailers have been selected for purchases.

We are here for you.

Turn your website into a sales revenue generator!
With retail Connect – your eBusiness connector.

About retail Connect

How retail Connect works

All features at a glance

retail Connect in practice

FAQ

An overview of all nexmart solutions